The report provides extensive, scholarly research produced for different types of readers. The goal of the report was to gain far- reaching knowledge about the luxury watch industry and their usage of digital marketing activities, such as social media campaigns and investments.
Eight exclusive brands and their online activities have been thoroughly examined. The brands are: Rolex, Omega, Patek Philippe, Chopard, TAG Heuer, IWC, Breguet, Breitling. These brands are the leading luxury watch brands in Switzerland and the world. Before the single examination of the brands, there is an overview of the luxury industry, the description of the approach used to gather data and finally some recommendations to improve digital marketing performance…
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