Saturday, December 11, 2010

The divorce of the advertiser and the consumer...

Looking back on almost one week full of blogging and commenting, we finally would like to share a video with you. On the following link, you will see in a hilarious way what traditional advertiser have to face nowadays when dealing with consumers.
We already talked about the question whether luxury watch brands should jump on board on and practice social media.. After watching this video, do you still think luxury brands should stick to traditional advertisement and may risk to not reach their consumers? We look forward to your opinion.

Have a look at this video:

What do you expect by the "International Fine watchmaking Exhibition"?

From January 17th 2011 till January 21st 2011, in Geneva will take place the 21st SIHH-International fine watchmaking exhibition.  The exhibition is organized by the "Fondation the l'Haute Horlogerie", which is a guarantee of quality and excellence. It will be a magnificent event, where in five days producers and watchmaker will share their idea and 19 of the most luxurious brands will present new models.
If you want check more detail about the event please click to the official website: 

It's getting better and better! Share your beautiful watch with us!

A photo of an Omega watch sent in from one of our trustful supporters! Thanks for sharing!

Friday, December 10, 2010

That was quick.... thanks :)

Thanks again to our committed followers.. A picture of an IWC watch..We are still interested in other pictures.. just send them to

Thanks for sharing :)

Have a look, one of our loyal followers would like to share this picture with you. A nice Breitling watch! Want to share your watch with us? Just send us a picture of you and your watch to

Tell Me the Watch You Wear and I Will Tell You Who You Are...

The lasting value of watches is both material and emotional.
We appreciate luxury watches because of their refined mechanic, their high standards of workmanship and quality, their unique and elegant designs and their precious materials;
but also because they allow us to say something about ourselves.
A status, a family symbol, a story about a father and his son, an achievement… that is what they are and this is why we buy them.
These brands give us the finest masterpieces together with a unique emotion, and social media are the means to exchange these emotions with others.

The followings are some nice quotes on watches:

IWC advertisement with Norma Jean
“Rolex is more like a religion than a watch” -John Sapphire

“Omega - The link between the past and the future” -Omega slogan

“Outside of a dog, a watch is man's best friend. Inside a dog, it's too dark to tell time” -Groucho Marx

“If only I had known, I should have become a watchmaker.” -Albert Einstein

"Like a genial hotelier, Rolex has introduced me to some of the nicest people. I ask about their Rolex and they ask about mine. It's as marvelous a conversation piece as it is a timepiece." -Maurice Chevalier (1964)

"Where did you get your Rolex? Leaders in all walks of life acknowledge that pride of Rolex ownership starts conversations...makes strangers friends and distinguishes each as a person of taste and judgment. This is to be expected...for discriminating leaders throughout the world depend upon Rolex to guard their precious time." -Rolex Bob Hope Ad (1960)

Out of the eight brands presented (Rolex, Omega, Patek Philippe, Chopard, TAG Heuer, IWC, Breitling and Breguet), which one do you think offers the best value for its price?