Saturday, December 11, 2010

The divorce of the advertiser and the consumer...

Looking back on almost one week full of blogging and commenting, we finally would like to share a video with you. On the following link, you will see in a hilarious way what traditional advertiser have to face nowadays when dealing with consumers.
We already talked about the question whether luxury watch brands should jump on board on and practice social media.. After watching this video, do you still think luxury brands should stick to traditional advertisement and may risk to not reach their consumers? We look forward to your opinion.

Have a look at this video:

What do you expect by the "International Fine watchmaking Exhibition"?

From January 17th 2011 till January 21st 2011, in Geneva will take place the 21st SIHH-International fine watchmaking exhibition.  The exhibition is organized by the "Fondation the l'Haute Horlogerie", which is a guarantee of quality and excellence. It will be a magnificent event, where in five days producers and watchmaker will share their idea and 19 of the most luxurious brands will present new models.
If you want check more detail about the event please click to the official website: 

It's getting better and better! Share your beautiful watch with us!

A photo of an Omega watch sent in from one of our trustful supporters! Thanks for sharing!

Friday, December 10, 2010

That was quick.... thanks :)

Thanks again to our committed followers.. A picture of an IWC watch..We are still interested in other pictures.. just send them to

Thanks for sharing :)

Have a look, one of our loyal followers would like to share this picture with you. A nice Breitling watch! Want to share your watch with us? Just send us a picture of you and your watch to

Tell Me the Watch You Wear and I Will Tell You Who You Are...

The lasting value of watches is both material and emotional.
We appreciate luxury watches because of their refined mechanic, their high standards of workmanship and quality, their unique and elegant designs and their precious materials;
but also because they allow us to say something about ourselves.
A status, a family symbol, a story about a father and his son, an achievement… that is what they are and this is why we buy them.
These brands give us the finest masterpieces together with a unique emotion, and social media are the means to exchange these emotions with others.

The followings are some nice quotes on watches:

IWC advertisement with Norma Jean
“Rolex is more like a religion than a watch” -John Sapphire

“Omega - The link between the past and the future” -Omega slogan

“Outside of a dog, a watch is man's best friend. Inside a dog, it's too dark to tell time” -Groucho Marx

“If only I had known, I should have become a watchmaker.” -Albert Einstein

"Like a genial hotelier, Rolex has introduced me to some of the nicest people. I ask about their Rolex and they ask about mine. It's as marvelous a conversation piece as it is a timepiece." -Maurice Chevalier (1964)

"Where did you get your Rolex? Leaders in all walks of life acknowledge that pride of Rolex ownership starts conversations...makes strangers friends and distinguishes each as a person of taste and judgment. This is to be expected...for discriminating leaders throughout the world depend upon Rolex to guard their precious time." -Rolex Bob Hope Ad (1960)

Out of the eight brands presented (Rolex, Omega, Patek Philippe, Chopard, TAG Heuer, IWC, Breitling and Breguet), which one do you think offers the best value for its price?

Wednesday, December 8, 2010

007 – The License to Sell

Brad Pitt and George Clooney certainly put a sparkle in women’s eyes and Cindy Crawford makes guy’s hearts skip a beat. Even though the Swiss Watch manufacturers do not have an image problem, they often deem it beneficial to endorse famous ambassadors to promote their products.
This is nothing new though; James Bond was wearing a Rolex Submariner already in 1962 and has ever since appeared in 11 James Bond movies. Rolex has benefited a lot from the association with this personality that stands for masculinity, bravery and power.

Do you think that the physical appearance and the image of the ambassadors contribute to the watch manufacturers’ brand equity? What do you generally associate with Swiss watch houses and which brand ambassador could underline these qualities?

Luxury watches report

Report on social media branding in the luxury watch industry

Tuesday, December 7, 2010

We all know what a brand is, and what it’s built for. However…

Ok, that’s one of these moments: we are men (or women of course!) enough to admit that, even if we know that candies are just chemistry which may damage us, and that the one who’s selling them probably cares about completely other issues... still, sometimes we desire, we dream of them. No matter the age, or the background: sooner or later we will have to deal with our material self, and all of a sudden we forget about things like brand engagement or how good a digital marketing strategy is.
So, let’s get a little bit emotional! After all, Christmas is coming and we’re allowed to dream, even if probably not many of us will find a Breguet Classique Grande Complication 5347 Twin Rotating Tourbillon (for the few of you who don't know it, in the picture beneath you can see what i'm talking about) under the tree…! Now, we just wonder:

Which one of these brands stimulates your desire?

Has some of them an affinity with you, with your personality?

To Be or Not To Be......on social media?

It is undeniable, there is no one-fit-all formula that will allow every single brand of every industry to succeed in the online social environment. The key to success however is probably to adopt a well thought-out strategy tailored to the needs of the company.
The point is that many organizations still seem to be struggling to find the best way to embrace social media or maybe more worryingly, seem to hide behind a let’s-avoid-it-until-we-can philosophy. The results found in our report on luxury watch brands in social media highlight the fact that many of these brands still have a large margin of action to put the potential of social media platforms on their side.

What would you suggest to these brands (Rolex, Omega, …) to improve their use of social media in a way that best fit to them?

Well, in case you shouldn't find the inspiration, here is an exemple of how a luxury brand can leverage social media and make news:

As you may hopefully see it on your left, the well known Burberry company has recently taken a step ahead of other luxury brands by releasing an animated interactive product shot on its official Facebook page.

Innovative! Why not...?

What do you think?

Thanks to Alessandro M. for sharing the info and don't hesitate to do the same!

Monday, December 6, 2010

“It's only arrogance if you're wrong”

Luxury means exclusivity! We could call it bourgeoisie or maybe also arrogance. However, somebody might wonder if nowadays it is still possible to stay this arrogant. It is a fact that traditional ways to reach people, or at least younger generations, have radically changed. They have changed enough to force every brand to follow the social platform phenomenon. But luxury brands did not, at least not with the same effort, keeping their conservatism as if it was their main asset.

Can luxury brands really afford to resist to this fashion? Aren’t they going to lose their appeal on new generations of customers?

What do you think? Are they wrong?

Saturday, December 4, 2010

Your opinion matters to us!

In your opinion what brand do you think utilizes social media the most? 
Why are you of that opinion?

Report on Social Media Branding in the Luxury Watch Industry

The report provides extensive, scholarly research produced for different types of readers. The goal of the report was to gain far- reaching knowledge about the luxury watch industry and their usage of digital marketing activities, such as social media campaigns and investments.
Eight exclusive brands and their online activities have been thoroughly examined. The brands are: Rolex, Omega, Patek Philippe, Chopard, TAG Heuer, IWC, Breguet, Breitling.  These brands are the leading luxury watch brands in Switzerland and the world. Before the single examination of the brands, there is an overview of the luxury industry, the description of the approach used to gather data and finally some recommendations to improve digital marketing performance…