Tuesday, December 7, 2010

To Be or Not To Be......on social media?

It is undeniable, there is no one-fit-all formula that will allow every single brand of every industry to succeed in the online social environment. The key to success however is probably to adopt a well thought-out strategy tailored to the needs of the company.
The point is that many organizations still seem to be struggling to find the best way to embrace social media or maybe more worryingly, seem to hide behind a let’s-avoid-it-until-we-can philosophy. The results found in our report on luxury watch brands in social media highlight the fact that many of these brands still have a large margin of action to put the potential of social media platforms on their side.

What would you suggest to these brands (Rolex, Omega, …) to improve their use of social media in a way that best fit to them?

Well, in case you shouldn't find the inspiration, here is an exemple of how a luxury brand can leverage social media and make news:

As you may hopefully see it on your left, the well known Burberry company has recently taken a step ahead of other luxury brands by releasing an animated interactive product shot on its official Facebook page.

Innovative! Why not...?

What do you think?

Thanks to Alessandro M. for sharing the info and don't hesitate to do the same!


  1. I really like what burberry did. maybe they could also make more use of their great ambassadors they have!

  2. I do not care about these brands at all. They can do whatever they want.

  3. I wonder if the people that can afford a watch like that, have the time to spend on Facebook, Twitter or any other social media channel...