Saturday, December 4, 2010

Report on Social Media Branding in the Luxury Watch Industry

The report provides extensive, scholarly research produced for different types of readers. The goal of the report was to gain far- reaching knowledge about the luxury watch industry and their usage of digital marketing activities, such as social media campaigns and investments.
Eight exclusive brands and their online activities have been thoroughly examined. The brands are: Rolex, Omega, Patek Philippe, Chopard, TAG Heuer, IWC, Breguet, Breitling.  These brands are the leading luxury watch brands in Switzerland and the world. Before the single examination of the brands, there is an overview of the luxury industry, the description of the approach used to gather data and finally some recommendations to improve digital marketing performance…


  1. hey, I had a look at your report. seems to be quite interesting! good job!

  2. I really liked the report, it addresses very interesting points and arguements, furthermore it is very well structured and the layout is very appealing!

  3. hey writers,
    i just read your report and i think it is pretty interesting and good to read! well done!