Tuesday, December 7, 2010

We all know what a brand is, and what it’s built for. However…

Ok, that’s one of these moments: we are men (or women of course!) enough to admit that, even if we know that candies are just chemistry which may damage us, and that the one who’s selling them probably cares about completely other issues... still, sometimes we desire, we dream of them. No matter the age, or the background: sooner or later we will have to deal with our material self, and all of a sudden we forget about things like brand engagement or how good a digital marketing strategy is.
So, let’s get a little bit emotional! After all, Christmas is coming and we’re allowed to dream, even if probably not many of us will find a Breguet Classique Grande Complication 5347 Twin Rotating Tourbillon (for the few of you who don't know it, in the picture beneath you can see what i'm talking about) under the tree…! Now, we just wonder:




Which one of these brands stimulates your desire?

Has some of them an affinity with you, with your personality?

11 comments:

  1. there is no doubt! i would like to see this http://richtigteuer.de/wp-content/uploads/2009/04/rolex_oyster_perpetual_datesjust.jpg under my christmas tree! i hope my boyfriend is going to read this :-)

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  2. I think it's a matter of personality -or lack of - whatever you might call it... I think a brand can only strengthen or lessen the desire for something, but I cannot be the source of the desire. Well, at least for people who don't get easily influenced by advertising ;)

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  3. I'd rather buy a car for that money.

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  4. i don't think to have a lack of personality but still i love beautiful things, and jewellery and watches are DEFINITELY beautiful :) i'd definitely go for a rolex, however my budget is rather swatch-like... ;)

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  5. Isn't "lack of personality" a little too strong? Are these watches just another status symbol, or are they just beautiful?

    Personally in such masterpieces I see so much passion and chirurgical attention... And I do not feel responsible for the ones who use them as "substitutes of themselves" (even if this phenomenon could really be our today's plague): I've just admiration for what I feel is art.

    However, to be honest, price sometimes really kills this admiration.
    But this is quite a different issue... Stay updated!!!

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  6. After all it is not just jewelry, it is jewelry with a function. Some of the complications of these watches do not really add practical value to me. The phases of the moon for example did never interest me. The one function I like the most is a mechanical alarm click in a wrist watch. Something like the cricket from Vulcain or the Memovox from Jaeger LeCoultre. Unfortunately, as far as I know, none of these brands produces one of these really useful watches. Too bad, I guess I'll just have to repair me Vulcain Cricket of 1947 again….

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  7. Haha i loooved the phases of the moon on my first real watch:)))

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  8. yes, i read it, tina ;)
    but the noblest watch is the "5980 nautilus - rose gold" of patek philippe.
    and i hope my girlfriend is going to read this.

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  9. That's a year salary :)

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  10. Great blog guys. Good job

    Follow my blog :)

    http://deborahpelloni.wordpress.com/

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  11. What a beautiful watch!!!!!!!!!!!!!!!!!!!!!

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